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Brand Update
Our decision came from a desire to create a fresh and updated brand identity that better aligns with the way our customers already know us and our continued promise to help people live life to the fullest.
The biggest things you'll notice are new colors and a new logo. What won't change is the experience you've come to expect from Carter Bank or our people.
Our updated logo now matches what our customers call us today: Carter Bank. Our name is still legally Carter Bank & Trust. You will still see the "& Trust" on official and legal documents.
No, this is not related to a merger or acquisition. Our rebrand is simply a reflection of our evolution as we continue to grow and make enhancements at Carter Bank.
The management team and Board of Directors spent many months working under the guidance of an experienced and respected branding firm. Research and customer surveys played a role in this process.
You will begin to see elements of the new brand during the week of October 21, 2024. Additional changes will be made on our website, in branches, online, and in the market beginning November 4, 2024.
All of your account information—including your account numbers, usernames, and passwords—will stay the same.
Yes, your existing debit and credit cards will continue to work. As cards expire, you’ll receive new ones with the refreshed Carter Bank branding.
Absolutely. You can keep using your current checks until they run out. When you reorder, the new checks will feature our updated branding.
No, you don’t need to take any action. Your automatic payments and direct deposits will continue as usual, with no changes needed.
Our name is not legally changing, just our logo and the way we refer to ourselves. In most cases, there is no need to update your legal documents. However, if you have any specific questions regarding titles, liens, or insurance, please give us a call.
While the statement format and cycle will remain the same, you’ll notice our new branding on your statements.
Yes, your deposits will remain insured up to $250,000 by the FDIC.
While rates and fees may fluctuate in response to market conditions, the rebrand itself will not impact these.
Yes, email addresses will be updated to reflect our new brand. However, the current addresses will automatically redirect to the new ones. Our mobile banking and card management apps will update automatically through your device’s app store. Our new website address is: carterbank.com.
No, all of our phone numbers will remain the same.
No, our branches will maintain the same operating hours you’re accustomed to.
Please visit one of our branches during business hours, call 833-275-2228, or visit the brand page on our website at carterbank.com/brand for additional details.
¹ APY = Annual Percentage Yield.
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