The Story Behind Our Brand: From Idea to Reality

For over 50 years, Carter Bank has created opportunities for individuals and businesses to prosper. As a community bank, we are deeply committed to improving the quality of life in the communities we call home by helping people live life to the fullest.
 

We accomplish this through building meaningful relationships, earning the trust of our customers, and taking ownership of our role in their financial journeys.

With this mission in mind, it became crucial for our brand to reflect our core values and promises. To ensure our brand resonated both internally and externally, we partnered with Strum, an agency renowned for its expertise in financial institution branding.

 

Understanding Our Identity 

Through comprehensive research involving our associates, executives, and Board of Directors, as well as our valued customers and those potential customers we aim to serve, we discovered a pivotal truth: while many recognized the resources and convenience offered by other banks, our visual identity did not capture the essence of who we are.

A brand encompasses much more than colors, logos, and taglines—it's the heartbeat of our organization. It's what people think of when they hear the name "Carter Bank." Our research indicated that our previous branding felt dated and failed to communicate our commitment to relationship banking and community support.

 

Developing Our New Look

In response to this feedback, we needed to develop a brand reflecting our identity. The result is a refreshed logo, an expanded color palette, and a tagline that embodies our vision for the future while honoring our storied past.

You will now notice we present ourselves simply as "Carter Bank." This more straightforward approach aligns with how our community already refers to us, streamlining our identity in signage and marketing materials.

 

A Modern Palette with Tradition in Mind

Our new color palette reflects a more modern look while providing us with the flexibility to connect with our audience. Blending blues, greens, grays, and soft gradients brings a fresh perspective, while our classic burgundy retains a place of honor. You'll spot carefully placed pops of this iconic color in our photography—an intentional tribute celebrating our storied past as we forge ahead into this exciting new chapter.
 

Looking Forward

As we embark on this journey with our new brand, it's important to remember this rebranding effort is not just about a new design; it's about reaffirming our commitment to our communities, our associates, and our customers to ensure that everyone who interacts with Carter Bank knows they are valued.

Thank you for being a part of Carter Bank's history. We look forward to helping you live life to the fullest